Augmented reality is soon to be the next big thing with regards to technological advances. The future is now and it is important to realize this with VR. It has made its way away from the stereo type of just being for serial gamer’s to a point where is is being used in all aspects of life. Just consider the 5 following examples:
A Test Drive: Clearly this is a case where you need to consider your target audience. Volvo introduced a virtual reality test drive for their XC90. the experience took the user down a breathtaking country back road with the feeling of being in the leather-preened driver seat of the highly-rated, luxury sports utility vehicle.
Food: From the high life of luxury automobiles to making the ordinary of fast food into something extraordinary, the VR world of marketing is already working its way through all industries. McDonald’s has introduced a Happy Meal box in Sweden. Here children after eating strap on the box and play a skiing game called Slope Stars. A far cry from a plastic Disney character.
Fashion: In the marketing realm of the fashion world when London Fashion Week offered users a front-row view of the runway with a 360 degree panoramic video stream. A brilliant use of VR to broaden the viewership of the flagship event.
The Great Outdoors: Ever wonder what it would be like to experience the awe-inspiring views and majestic beauty of traversing a dangerous mountainside without that whole threat of death via tragic free-fall thing? Well, that’s exactly what hiking boot manufacturer Merrell did when they created Trailscape, which was a VR marketing campaign that actually allowed users to walk around with their Oculus Rift headset on and gain an even deeper feel of virtual reality. It’s this type of memorable experience that will provide a punch for marketing.
Holiday Getaways: What better way to advertise a vacation destination like Hawaii or London than by allowing your clients to get a little taste of those locales without ever having to show up at the airport?Marriott Hotels went a little beyond the traditional 360 degree video stream by putting users in telephone booth-like teleportation devices complete with heaters and wind jets for the real feel of a beach destination and more.
TECHstance 